For the second straight playoffs, Golden State Warriors superstar Stephen Curry will be debuting an all-new sneaker for the playoff run, as the Warriors look to make a return to the NBA Finals for a third straight summer. #UnderArmour Check out the full article here
Today Spalding and the NCAA announced a partnership extension that will make the world’s largest basketball equipment provider the Official Supplier of Backstop, Backboard and Goal Equipment for both the Division I Men’s and Women’s Basketball Championships. The partnership – which extends the longstanding relationship between Spalding and the NCAA through August 2021 – will include use of Spalding’s basketball systems at all of the NCAA Division I Men’s and Women’s Championship sites, as well as licensing rights to utilize the NCAA brand logo on Spalding basketball systems products sold at retail locations. Full article here
During a recent high school All-Star basketball game in Missouri, a referee decided to show off his hops and send the crowd into a frenzy by throwing down an impressive windmill alley-oop dunk. In a scene straight out of a video game where you enter some cheat code to get the ref to do something out of the ordinary, the official tossed the ball in the air, flawlessly grabbed the rock in midair, and effortlessly jammed it through the rim. Check out the full story here
adidas today shared a first look at adidas ALL DAY, an all-new app that delivers a 360 approach to fitness to motivate you on the path to a stronger, more balanced you. Putting into practice key learnings from sport, ALL DAY expands on what it means to train, providing inspiration around the four key drivers of athletic performance:
With a focus on the ever-growing choice of MLB jerseys through design and color, Majestic’s new “My Team My Colors” campaign emphasizes the deep-rooted connection between player, fan and city. Majestic’s 30 player ambassadors include a representative from each MLB Club and features high-profile names such as Noah Syndergaard, Kyle Schwarber, Miguel Cabrera, Francisco Lindor, Giancarlo Stanton, Gary Sanchez, Nolan Arenado, Joc Pederson and many others. For the full article click here.
adidas Pop-up Lets Shoppers Design a Sweater Using Laser Body Scans The sports apparel giant has been testing a store where shoppers can design a sweater, have a body scan to determine fit and get it knitted by a state-of-the-art machine within hours, in a bid to respond more quickly to customer demands. Click here for the full article
adidas is launching a uniquely Canadian store expansion that will include new ‘experiential’ locations, renovated and repositioned existing stores, as well as a new focus on hockey-related uniforms and team gear in selected locations. adidas has partnered with the National Hockey League (NHL) for a period of seven years and beginning with the 2017-18 season, adidas will become the official outfitter of the NHL’s on-ice uniforms, as well as the official supplier of licensed apparel and headwear. John Summers, Vice President of ‘direct to consumer’ for adidas Canada, explained that Adidas has three types of stores in Canada — ‘sport performance’ branded stores, outlets, and fashion stores. The company’s outlet stores have seen tremendous growth over the past several years, prompting the company to further expand and refocus its sport performance-branded stores in Canada’s largest cities, as well as its fashion stores which operate under the adidas Originals nameplate. Full article here
Some of the highlights of the partnership will be:
As new Ottawa Senators president and CEO Tom Anselmi settles into his role, he’s contemplating a brand new look for the franchise. The idea of adopting the stylized “O” heritage look as the club’s chief logo is a distinct possibility. “That jersey has inspired lot of people,” Anselmi said in a telephone interview with Postmedia. “It’s a great looking jersey and the players like it. But we’re not going to do anything knee-jerk.” Full article here
Canada Running Series announces Under Armour as the new title sponsor of the Eastside 10k race, which is scheduled for Saturday, September 16th this year. In addition to the title sponsorship, Under Armour is the exclusive athletic footwear, apparel and Connected Fitness sponsor. All participants will receive Under Armour technical running shirts and race organizers will receive technical apparel and footwear. This collaborative partnership will also bring cutting-edge innovation to the Canadian road running scene with activations across Under Armour’s digital training platforms, MapMyRun® and UA Record™. These platforms will include official training programs for runners of all abilities. There will also be an ambassador program and community outreach for run crews and clubs. Full article here
Little League Canada has formally announced a partnership agreement with Spalding and Russell Athletic Canada as their new baseball and uniform suppliers. Effective January 1, 2017, Little League Canada designates Spalding as their official baseball. Spalding baseballs will be used exclusively at Little League Canada National Championships. Little League Canada members are encouraged to use Spalding products at all levels of play. Check out the full article here.