Some of the highlights of the partnership will be:
As new Ottawa Senators president and CEO Tom Anselmi settles into his role, he’s contemplating a brand new look for the franchise. The idea of adopting the stylized “O” heritage look as the club’s chief logo is a distinct possibility. “That jersey has inspired lot of people,” Anselmi said in a telephone interview with Postmedia. “It’s a great looking jersey and the players like it. But we’re not going to do anything knee-jerk.” Full article here
Canada Running Series announces Under Armour as the new title sponsor of the Eastside 10k race, which is scheduled for Saturday, September 16th this year. In addition to the title sponsorship, Under Armour is the exclusive athletic footwear, apparel and Connected Fitness sponsor. All participants will receive Under Armour technical running shirts and race organizers will receive technical apparel and footwear. This collaborative partnership will also bring cutting-edge innovation to the Canadian road running scene with activations across Under Armour’s digital training platforms, MapMyRun® and UA Record™. These platforms will include official training programs for runners of all abilities. There will also be an ambassador program and community outreach for run crews and clubs. Full article here
Little League Canada has formally announced a partnership agreement with Spalding and Russell Athletic Canada as their new baseball and uniform suppliers. Effective January 1, 2017, Little League Canada designates Spalding as their official baseball. Spalding baseballs will be used exclusively at Little League Canada National Championships. Little League Canada members are encouraged to use Spalding products at all levels of play. Check out the full article here.
Feb 1st at Big Kahuna is a pretty big deal because it's Paul Michaud day in Canada and a statutory holiday. In order to get the day off each BK Family member has to do something active in honour of our rocking and rolling VP Paul. Here are some of our favourite moments! #BKFamily #PaulDay
For six consecutive Saturday night hockey broadcasts, fans will be able to watch the games live in 360 VR on Sportsnet.ca and the Sportsnet app by using special virtual reality viewfinders. For info & Scheduling visit: http://platform.sportsnet.ca/molson/
It was an night that Lockview Dragons boy’s hockey head coach Tom Myketyn—or his players—won’t soon forget. The Dragons, with permission from the NSSAF and the school, donned their traditional Lockview hockey colours and suited up against Sir John A MacDonald Flames before a mostly pro-Lockview crowd on Feb. 14, at the Sackville Arena.It was a Hockey Nova Scotia Midget X League game. As the national anthem was sung by regular Halifax Mooseheads announcer Peter Baylis, the Dragons locked arms in solidarity for their beloved coach. #adidas #LockviewDragons Full article here
SKLZ, the leader in innovative training products, launches the Agility Trainer Pro, alongside 6 additional training products for general fitness, performance training, soccer, basketball, and golf. With its expert team of athletes and innovative thinkers, SKLZ continues to redefine how training is done for the most rigorous and demanding sports. Full article here
Under Armour is selling its first U.S.-made collection of apparel, including women’s sports bras and leggings made in Baltimore. The apparel, dubbed “Arris Project,” is being produced at UA Lighthouse, the brand’s manufacturing and design center that opened last summer in Port Covington. The sports bras and leggings are made with material designed to cut drying time in half and offer extra support, the company said. Check out the full article here
NBA Commissioner, Adam Silver, has been preparing hoops fans for the reality of advertisements on jerseys for some time now. Thus, it should come as little surprise that today we have our first official look at the uniforms for the Boston Celtics, Philadelphia 76ers and Sacramento Kings for the forthcoming 2017-18 seasons which all appear with confirmed corporate sponsorships that include GE, Stubhub and Blue Diamond Almonds. Click here for full article
Tiger Woods made a big announcement on his Twitter account with just a couple days left until his first start of 2017 at the Farmers Insurance Open at Torrey Pines Golf Club. Woods revealed that in the wake of Nike exiting the golf equipment business, he’s making the switch to TaylorMade clubs this season. Nike’s departure has left a few of the world’s best players searching for replacement clubs in the offseason, and Rory McIlroy revealed that his rib injury was caused in part by his long practice sessions testing new equipment. Full article here.